The way we think about it, food has to be fresh and tasty as all get out to be freaking great... but also:
- Never boring, always local – without variety, any effort to eat better over time is sunk. No getting around it. If your food consistently comes from the same maker or menu, you’re gonna get bored and look for (often less good for you) alternatives. Thus our community of independent local chefs, each with their own style and influences, creating food for you.
- Crazy easy to access – as important as choice and variety are, they’re nothing without simplicity and ease. Cause if it’s too hard or time consuming to get something… you’re going to stop getting it. Thus our chef selected weekly menus you can set and forget or quickly personalize as you see fit. Easy pickup, or low-cost delivery straight to you.
- Made from really great ingredients – Responsibly sourced, local and organic as possible, naturally raised, ixnay on antibiotics and hormones and other added stuff… great ingredients are a must. But no BS or hand-wavey terms either thank you. Just clear and straightforward info on named sources and industry standards (like REAL certified) we follow so you can draw your own conclusions.
- Created in smaller batches, close-by – Mass production may be great for some things (shoelaces for example), but food generally isn’t one of them. Give us multiple independent chefs crafting food in smaller numbers over a big central food factory any day. The food will taste better and have much greater flavor variety, not to mention the support for these local artisans already operating in your community.
- Nutritionally strong and punchy (not diety) – We love the experience of eating great food as much as the next person but we also love the outcomes. So at the core of our nutritional approach is a fuel-you-up (versus simply calories-down) mindset aimed at helping you do more of what you love, better. That means maxing out on unprocessed, nutritionally dense, real foods in recipes with great balance as well as taste.
And none of these are worth their salt so to speak without an unwavering commitment to food safety throughout the creation process.
Ingredients: What’s in and What’s Out?
We try to stay out of the typical label-palooza in the food world, preferring to think of our overall goal to help folks eat all the real, whole foods you’d typically find on the outer-ring of the grocery store (versus in the aisles where the packaged stuff lives).
If we had to use one label for our food, it’d be GFY, or Good-For-You food, a nutrient dense blend that starts with a Paleo/Primal foundation for fueling folks up to do their thing.
- IN: antibiotic-and-hormone-free meats, cage-free poultry and eggs from birds with room to roam, thoughtfully sourced seafood, fresh veggies, fruits, nuts and healthy fats, local and organic where possible, always fresh.
- OUT: gluten, dairy, un-natural sugar, added nitrates/nitrites, artificial flavors and ingredients you can‘t pronounce.
We use bacon that is sugar-free or naturally cured using less than 2% added unrefined sugar. Our sausages are natural and made with beef, sheep, or pork casing.
As our chef community expands in each community we serve, our menus expand as well to include some (always clearly called out) gluten-free grains like brown rice and quinoa, legumes and natural sweeteners such as honey and maple syrup... as well as no-meat riffs on this GFY template for our vegetarian friends.
In our quest to bring you delicious fluffy baked goods that are free of gluten and preservatives, we do use small amounts of aluminum-free baking powder (only when necessary) to help our products rise. Baking powder contains a small amount of cornstarch in its ingredient list.
Most of our vegetarian fare works for vegans and features a selection of a high-quality, non-GMO, soy-based alternative proteins including tofu for folks seeking more protein.
If any of these choices don’t align with your personal dietary preferences, you can opt-out easily. If you have an existing order, visit "Your Orders" and click "Edit Order", then head to Food Preferences.